Today, our online experience is so much more than just checking emails. From talking to friends and family to doing the weekly food shop, discovering new holiday destinations and researching things to do locally, the online world is very much a part of our daily lives.
As the time we spend online increases, so do the digital opportunities available. The online experience is constantly evolving thanks to content creators, businesses and app developers who are able to find new and innovative ways to help us shop, learn, and connect. So whether you own a business yourself or would like to work for one, now is a great time to jump in and see how you can get involved in the digital world.
But where do you start?
Right here. This course produced by Google Digital Garage and adapted by MasterIT provides you with a simple way to navigate digital marketing concepts and gain the knowledge you need to feel confident. Whether it’s content marketing, online advertising, mobile marketing or selling products online, we’ve organised it into short lessons so that it’s easy for you to either pick up new skills or brush up on your existing knowledge.
Learn how to build an online business strategy, improve how a website ranks on search engines, and use analytics tools to understand online performance. Whatever your interest, there’s a topic here to help you meet your online goals.
The digital marketing topics have been created by experts and allow you to learn at your own pace. Take the lessons in chunks or complete multiple topics at once – whenever and wherever you want.
And if you’d like to get the most of the course, there’s also an option to complete all topics and assessments and be awarded the official MasterIT Certification.
No matter what your skill level is or what you’d like to achieve, MasterIT will help you build your digital marketing skills. Improve how your business performs online, boost your CV, or just jump in to learn something new.
Credits: Google Digital Garage
Today's world is a digital world, with nearly half the world online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exist and how a website, videos or social media could help you reach your goals.
There are many ways to promote a business online. But before you can get started, you should familiarise yourself with how these digital channels work, which options are best suited to you, and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.
From websites to local listings; mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you'll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.
From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.
Search engines makes it simple to find what you're looking for with a click of a button. But how do they work, and how can you improve your visibility on them? Learn the difference between organic and paid search results and why advertising on search engines is so effective.
Search Engine Optimisation might sound like a mouthful, but once you understand how search engines work you'll be on your way to becoming SEO confident. Learn how to develop an adaptable SEO plan, identify the most effective keywords, and which tools can help you measure what matters.
Optimising web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources. In this topic you'll learn how to master meta tags, backlinks, international SEO and more.
Search Engine Marketing (SEM) can open up a world of opportunities when it comes to promoting your service or product. By specifically targeting people interested in your website, you can use online advertising to directly connect with future customers. Learn how an SEM auction works and which elements are important to master so you can create ads that stand out from the crowd.
The world of Search Engine Marketing (SEM) is full of opportunities, but to benefit you’ll first need to master research tools and keyword selection. From there, you can improve and optimise your search campaigns to ensure you get maximum value for what you spend.