Creating a Hashtag - Master IT

Creating a Hashtag

These days, people just create any hashtag in their post hoping that it would trend, when in fact it may not be promoted by anybody else. We do this a lot in this part of the world. Here are a few tips on how you can trend a hashtag, particularly on Twitter.

Choosing A Hashtag.

When you’ve decided on a hashtag name or topic, search using your chosen hashtag to see if it has already been used.

Type the hashtag into the Search box in the upper right hand corner of the page.?A window showing the analytics and definition for the hashtag will appear on the same page.

If there is no definition, that’s a good sign. The analytics will then tell you how the word is being used. If you don’t see a lot of traffic into the hashtag, you may be able to use it without conflict. Be sure to define it HERE. This will more or less set the general parameters of your hashtag’s usage.

If the hashtag has been used, you have to decide if you think you’ll get more use out of it. You can try to ‘take control’ of the hashtag and promote it yourself. However, if you think it would confuse users to push forward with using it, you may choose to append a year or another word to make it unique (like MasterITCon2019).

Start using your hashtag on your posts.

The Hashtag That Works

For a hashtag to be successful, it has to have the following elements:

– Catchy

– Short and concise

– Clear

– Relatable

For example, #Buhari will likely have a greater usage count than #president because it is unambiguous and speaks to a more targeted group of users.

When you have finally set up your hashtag on Twitter and see other users adopting it, you can check who has used it in their conversations by typing in the hashtag name on the search box and a thread showing all discussions on it will appear.

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