Feel like you’re getting the hang of social media. Now that you’re up and running this post will cover some of the pitfalls that could end up hurting your efforts and maybe even your business stuff like boring repetitive sales messages posting once every three months or the opposite spreading yourself too thin with far too many posts.
Ready to look at the nose? Okay the first rule of social media is, it’s not all about you. People go online to share news, how-to tips and funny cat videos. They’re not there to hear your sales pitch and brands. That have nothing else to say tend to get boring and ignored fast. If you’re a business remember that anyone who follows you on social media is already interested in you, so there’s no need to aggressively sell, just focus on providing a good experience and keeping their attention.
So if you own that vintage clothing shop we’ve been talking about let your followers know what’s new what’s coming soon and how you do what you do you. Don’t have to recreate your product pages and try to push them down people’s throats. Building on that people don’t want one-way pushes crowding up their feeds. They want to be on a two-way street. They want to know that you’re listening. Make sure you man the phones online to monitor when people are responding to you and have a plan for answering comments. Be understanding, be considerate but most of all be consistent. Follow up on complaints and give people the information that they ask for. A negative feedback doesn’t necessarily have to end in disaster. It can be an opportunity to show your customers and everyone else who might be watching that you truly want to help them.
The next pitfall – don’t spread yourself too thin on social media with all the networks out there. There are almost unlimited opportunities to talk to customers but those conversations take time. If you’re not careful you’ll get overwhelmed trying to juggle too many sites. So focus on the ones that matter most and branch out as it makes sense to do so and as you can handle it.
Have you ever checked out a social media page for a brand or product your interest in only to find that there’s been nothing updated for months another? Big mistake. It might make people wonder if anything stirring over there or if you’re even in business anymore at all. Growing innovative exciting businesses have a lot to say. Stodgy slow-moving ones might not say much. Which would you rather be?
Finally it can’t be stressed enough that you’ll want to measure what your efforts are actually doing for you. Using social media and analytics tools you can see firsthand how your social media efforts are contributing to your bottom line and learn which are more valuable than others. It’s easy to sidestep a social media disaster. Stay true to yourself. Respond to comments. Focus on sites that make sense. Be consistent and measure your results. Do all these and your social media efforts can thrive.