Wondering if there’s anything more that you can be doing now that your social media plan is up and running? Well the answer is often yes and many social networks of the paid advertising opportunities that can help you access very specific audiences and get your message out there.
Let’s jump into it.
We’ll use the vintage clothing store as our example. Perhaps you’ve noticed that your best customers seem to come from certain demographics. Let’s say women aged about 20 to 35. Wouldn’t it be great if you could focus your advertising on people who fit this profile and are more likely to become your customer? Well social media sites can do this and more. That’s because social media sites often know a lot about their users. Think about your Facebook or Google+ page for example. Have you included your age and gender on your personal social media pages? Well many people do and that’s why social media sites are often able to offer businesses the ability to reach such specific groups. Sounds pretty good.
So far right. Well it gets better not all women age 20 to 35 are going to be interested in vintage clothing. So if we can avoid spending money advertising to people who aren’t interested in vintage clothing or that’s a win. Luckily social media sites can help you narrow down your audience even more. For example you could target women aged 20 to 35 who are interested in a certain fashion designer or who have posted about vintage fashion in the past. That would be a great way to focus your advertising only on the people who are most likely to be interested in your shop and we can take that even further.
Like other online advertising channels you can also target your ads to specific geographic areas. That means you could use your social networks to advertise to women aged 20 to 35 within 25 miles of your shop who are interested in a specific designer that you care about. Pretty cool. Right?
Social media sites provide great options for getting ads or content of very specific audiences and that’s a great way to make sure you’re investing your marketing budget wisely now.
Let’s talk about how paying to promote your messages to social network users can complement your other efforts on social. Building up your presence on social networks is usually a gradual process over time you post interesting unique content and gain more and more visibility. But what if you wanted to accelerate that process? That’s another great reason to try paid advertising on social networks.
So you’ve got a Twitter page with a few hundred followers so far what if you wanted to reach a lot more people people who aren’t necessarily following you yet. Well you could try a promoted tweet. This is a way to get your shop in front of potential customers fast. For example your Promoted Tweet could be shown to people who have tweeted about vintage fashion in the past or people who follow an influential designer. All of a sudden you’re potentially reaching a lot more than your 200 followers and hopefully growing your network with even more followers as a result.
So that’s advertising with social media sites. You get the ability to do some really fancy targeting and on top of that you can ramp up your visibility on social networks very quickly as long as you’re willing to pay for it of course.